New Look, Same Flavour: The Stimorol X Happyville Collab

Stimorol collab with Jozi streetwear brand Happyville to reveal new packaging design.

To celebrate the launch of their Stimorol’s new look and streamlined range,Mzansi’s coolest gum announced a hype-worthy partnership with Maboneng-based streetwear brand Happyville: the limited-edition #NewLookSameFlavour collab.

Stimorol will dip into the refreshing creativity of Happyville’s gifted founder Lebohang Serame to design a unique range of threads for each of Stimorol’s three ranges:

the Original flavours you know and love, the sensory adventure that is X-Fresh, and the never-ending Infinity experience. Happyville’s gifted founder Lebohang Serame had this to say: “I’m excited to create a collection that’s flexible and fluid, to give Stimorol’s new generation of fans a chance to flow through the world as themselves.”

Just like there’s a Stimorol flavour for every version of you, every Stimorol fan will be able to find a look that matches their flow. One of SA’s most refreshing Amapianio stars, Musa Keys, is the dapper model for the #NewLookSameFlavour collab. The Vula Mlomo hitmaker will be showcasing the range on social media.

Brand manager Khanyisa Ntshuntshe says, “We’re thrilled to work with the talented, young creatives involved in this collaboration. From the visionary minds at Happyville to the fantastic Musa Keys and the photographers who will be shooting him, there’s real energy in this team. They all have such a strong and authentic resonance with the Gen Zs that love Stimorol. We’re entirely confident that this collaboration and Stimorol’s approach going forward will be a success.”

The collab has already dropped, so for a chance to take home your very own one-of-a-kind piece, keep an eye on Musa’s IG and Stimorol’s social feeds!



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