FROM STUCK IN AN AD TO STUCK IN A BILLBOARD: WHAT THE FLYING FISH?!

Make some Flying Fish Pressed Lemon out of life’s lemons with every What
The Flying Fish!? (WTFF) moment as Flying Fish brings you an entertaining
source of fun, light-hearted escapism to their fans.


Flying Fish has decided to take ownership of these modern landscapes and
create a playful, interactive inception experience for their followers to
choose their own reality.

“As a brand, we are now encouraging everyone to take those moments in
life where perceptions of our reality make us go: “What The Flying Fish? and
embrace them, have a laugh at themselves, and then share that
memory, because whenever you are faced with something delightfully
unexpected, chances are you’re stuck in a Flying Fish ad.


How better than to bring this narrative to life than presenting people with
an opportunity to literally be stuck in a Flying Fish ad? Now you can. Take
flight from the mundane and flow with the possibilities. Fans can now join
the movement and watch an ad within an ad, enter the world of self-aware
characters or even create their own reality-bending moments online.


Two well-loved South African comedians, Tumi Malita “ Stopnonsons” &
Mashabela Galane, with just under 1 million Instagram followers between
them, are making this a reality. You can find them, literally, stuck in a
billboard, in-person – yes inside a billboard! At one of the busiest
intersections and traffic count areas in Gauteng

Get ready for multiple 12 hour-long live-roasting sessions of passers-by on
William Nicol drive on the 9th, 10th and 11th May 2022 — keep a lookout on
social media for content posted daily about the experience on the brands
pages or come on down lets see what unfolds.


“Flying Fish is all about celebrating the unique and the unexpected and
giving people a chance to experience things that are far from the ordinary.
That’s why we consistently try and provide South Africans with new and
exciting experiences and moments to enjoy. This is the very first time South
Africa has seen something like this; we are revamping an ordinary concept
and adding our flavour to it.” added Zachary Kingston Marketing Manager
for Flying Fish South Africa.


There is always more to life than meets the eye. Make life more Flying Fish
and join in on the fun with a real brand you can trust. The more we can all FlowWithIt, the more fun there is to be had.

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