Brutal Fruit Partners With US Star Kelly Rowland On #YouBelong Campaign

In typically stylish fashion, leading Sparkling Spritzer brand Brutal Fruit will be
embarking on a new campaign with the stunning and unapologetically
fierce Kelly Rowland. The latest iteration of its ground-breaking #YouBelong
campaign will see Brutal Fruit Spritzer join forces with the songstress in a
campaign that aims to show every South African that they “Belong no
matter what“.

If you’ve seen the viral video of Kelly dancing to an Amapiano routine with
local celebrities and those five other stunning local ladies during her recent
visit to SA, you’ll know that she has a pure, fun and relatable persona – she’s
one of us. There aren’t many artists who can command a space quite the
way she does while making everyone around her feel like they belong. And
it’s this genuine aura, which fits in seamlessly with Brutal Fruit’s current mission,
that made this the perfect mix.

“How do you make someone truly feel like they belong? YOU c e l e b r a t
e t h e m. Represent them,” Kelly said. “Take the time to understand them
and make them feel seen. Our vision for this campaign is to create films of
sublime beauty that are brimming with bold feeling. Feeling like you belong is
empowering. There’s an irresistible upwelling of confidence when you take
up your rightful place, your seat at a table.”

Viewers are sure to recognise themselves in the proud, feminine, magnetic
and, most importantly, relatable characters on screen. Like Rowland has
proven throughout her glittering career, women don’t need anyone’s
permission to belong. They already belong just by merely existing. Kelly is the
perfect choice for this campaign as she is beautiful in every way, embodies
effortless elegance, aspirational authenticity and carries
the subtle sophistication of Brutal Fruit Spritzer.

Ramona Kayembe Marketing Manager for Brutal Fruit South Africa, is excited
to be welcoming Ms Rowland as part of this campaign: “An icon. Global
superstar. Four time Grammy Award winner. An artist, mother, sister, friend,
businesswoman, wife , daughter. Kelly is a grown woman who represents
independence and success and we’re here for it. We’re here for her
confidence and her realness, her authenticity is captivating. For her sexy
music videos and her pregnant workout Tik Tok posts. We love Kelly for her
ability to be powerful one moment and vulnerable the next and to be
unapologetic about it.”

With Brutal Fruit having consistently made a point of being truly representative of and accessible to all women, it truly is living up to that mantra by including them in a genuine way.


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